Lead Conversion Rate Optimization (CRO), UAB "Pandos"

Job Description

• Proven experience in a CRO or similar role • Strong analytical skills and the ability to interpret data to drive actionable insights • Experience with A/B testing tools and methodologies • Understanding of UX/UI principles • Proficient in speaking technical language and effectively communicating with developers • Familiarity with web analytics tools (e.g., Google Analytics, Chartbeat, Hotjar, BigQuery, etc) • Proactive approach to problem-solving, consistently searching for and applying new solutions to enhance processes and outcomes. • Proven capability to guide projects from the beginning to the end, showcasing effective planning, execution, and successful delivery. • Excellent communication and collaboration skills • Fluency in English

Functions and Responsibilities

• Conducting in-depth analyses of website traffic, user behavior, and conversion data.
• Identifying and executing strategies to enhance user journeys and elevate conversion rates.
• Maintain brand consistency in CRO efforts, boosting trust, quality, and community engagement.
• Collaborating closely with cross-functional teams, such as marketing, design, and development, to implement CRO initiatives effectively.
• Conducting A/B tests on various elements of web pages and user flows to optimize performance.
• Providing actionable, data-driven insights and recommendations to enhance overall website performance.
• Place a primary focus on data, validating insights through metrics, numerical analysis, and other applicable means.
• Conduct thorough competitor analyses to identify market trends, strengths, weaknesses, and potential opportunities.

Skills Required